Slide guide · Updated · 1 min read

Pitch deck title slide: what to include

In short

A pitch deck title slide shows your company name and logo, a one-line tagline that says what you do and for whom, and your name, email and website. Add the round name and date for a deck you send. Keep it clean: the tagline is the only thing an investor needs to read.

The title slide is the first impression. Investors look at it for a second or two, so it has one job: tell them in plain words what the company does.

What to include

  • Company name and logo.
  • A tagline of under 12 words that says what you do and for whom.
  • The presenter’s name and role.
  • Email address and website.
  • For a send deck: the round, such as ‘Seed round, 2026’, and a month and year.

How to write the tagline

Describe the outcome for a specific customer, not a category buzzword. A useful pattern is ‘[Product type] that helps [customer] [result]’.

Weak and strong taglines

Weak: ‘Revolutionising the future of commerce with AI.’

Strong: ‘Inventory software that helps small pharmacies stop running out of medicines.’

Common mistakes

  • A clever tagline that does not say what the product is.
  • Several lines of text competing with the company name.
  • Missing contact details, so a forwarded deck leads nowhere.
  • A low-resolution logo.

Frequently asked questions

Should the title slide include how much I am raising?

It can say which round, such as Seed, but keep the amount for the ask slide where you can explain it.

Written by Gachi Foundation, a non-profit in Jharkhand, India. All pitch deck resources.

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